Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
Quick overview of all the key points of Phelp’s (2004) study This study looked at the effectiveness of pass along… read more
Quick overview of all the key points of Phelp’s (2004) study This study looked at the effectiveness of pass along… read more
I wanted to talk about a recent article from Foster Provost and Tom Fawcett, in which they discuss data science,… read more