Argus Consider as the largest digital retailer,  with more than 45,000 product to offer through its website , and over 738 million website visits annually, with more than 20 million people in the UK has tablet in 2013 , Argus wanted to bring the innovation into the real world and change the traditional way of shopping  , with this great success , Argus has started publishing a 53 new digital store around the UK.However , Challenges that Argus facing is how to meet customer expectation , customers knows about the new digital market only through the social media channel , in the modern world is word-of-mouth became most popular   .

Brandwatch Analytics has provided the Argus with the perfect solution with enable them to understand its customer behind comments such as , know if it male or female, what type of interest and occupation, Brandwatch provided Argus with  the solution to understand why and what are they saying .

by looking …… to be continue