Hypernormalisation – A Reveiw

During this project, Adam Curtis’ new film ‘HyperNormalisation’ came out. I could easily say that this short films was one of the best things I had watched all year, It indroduced the concept of Hyper Normalisation in a way that incorporated current issues – such as Brexit and the rise of Donald Trump , I really liked the idea of a pseudo sense of reality that has grown with the modern age. A part of the documentary I felt especially interesting was the section on the very start of artificial intelligence and ‘cyber space’. Curtis explained how the first form of ‘artificial intelligence’ wasn’t intact artificial intelligence, it was a machine nicknamed ‘Eliza the Psychotherapist’ that essentially would relay all the information that the people who used the machine back to the user, like a therepist, however everyone who used the machine where fixated with it, even though they where intact giving themselves advice and guidance and not the machine. This notion inspired the next part of my project, as I thought it generally highlighted human self obsession – the people loved the machine so much as they loved the idea of talking about themselves.  

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