Channel Audit
Missguided’s landing page is a prime example for website digital marketing.
The homepage includes a ‘25% off your first order’ pop – up box in order to build a mailing list.
The homepage also features various promotions and adverts in order to secure sales. This includes a 20% student discount,30% xmas discount and next day delivery for £1.99
Site engages audience by including customer reviews and feedback for reference.
How is the firm using digital marketing?: Website builds rapport with customer through friendly/informal text. Uses a mailing list to interact with customers and create more personalised service. Graphics used create friendly/approachable vibe, feels like you are conducting business with a friend rather than a formal specific company.
Three things done well: Good use of graphics,website design is attractive and simplistic, promotions stand out and are hard to miss.
What could be improved: The site could include a personalised message, for example a name established with an IP address could be presented everytime that IP visits the site, i.e ‘Welcome Back Rochelle.’
Social Media Audit
What SM sites do they utilise? : Twitter, Facebook, Youtube & Instagram.
Three things done well: Posts are aesthetically pleasing and informative. Friendly/approachable ‘vibe’ is maintained across all social media platforms. Users are engaged by content via funny and relatable captions/posts. ‘Contact’ messenger automatically opens when FB page loads, this is good for customer interaction and customer satisfaction.
What could be improved: Platform could utilise customer photos to further promote the brand, raise awareness and engage customers.
Influencer Search
Keywords Used: Missguided Clothes,
Influencers Identified: High saturation of content from ‘not yet established influencers’. Those building a reach/audience/content but not necessarily the voice and image of brand.
Top 10 content creators: Cosmopolitan, Guardian, Business Of Fashion, Marketing Week.
Created by Rochelle Garcia-Rodriguez, Bsc (Hons) International Business Student.
