Digital Fashion – How technology is revolutionising the in-store experience.
The in-store experience has been under-going some seismic changes to revolutionise the fashion retail industry and move closer to digital fashion. Technologies such as beacons, interactive purchase points, integrated social media products and in-store analytics have began to change how fashion stores…
Mobile Commerce: What Fashion Retailers Need to Know.
Fashion retailers, by virtue of being worldwide trendsetters have taken the initiative and are shifting from e-commerce to m-commerce. With consumer attention constantly centred on mobile devices (Claussen et al., 2014) the option to cater for such a huge audience…
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