How email marketing techniques can enhance fashion brands
Email marketing is an important marketing channel for brands to engage with consumers for various purposes and retain returning customers (Ansari and Mela, 2003). It can be an excellent tool for fashion brands, it is inexpensive, has high potential to drive profit, it…
User-Generated Content: Using social media platforms to effectively change user engagement.
This blog post has been created to determine how various social media platforms can create an effective method of changing user engagement through the use of user-generated content (UGC). This post will begin by analysing the positive uses the social platform YouTube has on social engagement….
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