What are some of the positive and negative factors for viral marketing campaigns?
Creating a marketing campaign that “goes viral” is probably the dream for many online marketers. So what is the secret to doing this? How is a successful and effective campaign created? It is almost impossible to figure out how to…
How has Instagram helped promote and change fashion branding?
The social media giant describes itself as “fun and quirky way to share your life with friends through a series of pictures. Since its creation it has grown into a global community of brands and consumers, with over 300 million…
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