Digital Fashion – How technology is revolutionising the in-store experience.
The in-store experience has been under-going some seismic changes to revolutionise the fashion retail industry and move closer to digital fashion. Technologies such as beacons, interactive purchase points, integrated social media products and in-store analytics have began to change how fashion stores…
Mobile Commerce: What Fashion Retailers Need to Know.
Fashion retailers, by virtue of being worldwide trendsetters have taken the initiative and are shifting from e-commerce to m-commerce. With consumer attention constantly centred on mobile devices (Claussen et al., 2014) the option to cater for such a huge audience…
How email marketing techniques can enhance fashion brands
Email marketing is an important marketing channel for brands to engage with consumers for various purposes and retain returning customers (Ansari and Mela, 2003). It can be an excellent tool for fashion brands, it is inexpensive, has high potential to drive profit, it…
User-Generated Content: Using social media platforms to effectively change user engagement.
This blog post has been created to determine how various social media platforms can create an effective method of changing user engagement through the use of user-generated content (UGC). This post will begin by analysing the positive uses the social platform YouTube has on social engagement….
What are some of the positive and negative factors for viral marketing campaigns?
Creating a marketing campaign that “goes viral” is probably the dream for many online marketers. So what is the secret to doing this? How is a successful and effective campaign created? It is almost impossible to figure out how to…
How has Instagram helped promote and change fashion branding?
The social media giant describes itself as “fun and quirky way to share your life with friends through a series of pictures. Since its creation it has grown into a global community of brands and consumers, with over 300 million…
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