As the 4th season of the most popular and talked about TV series loomed Sky, the soul broadcaster of Game of Thrones, enlisted DDB New Zealand in an attempt to increase the social buzz down under – the way they went about it could have knocked a king to his knees, and it did!
Step aside, Trekkies. Move out the way, Trubies. Stand down, Browncoats. There is a new fan base in town and we are the hardest of hardcore. That’s right, Vulture has ranked the top 25 most devoted fan bases, and guess who topped the list? The Game of Thrones. The momentum behind this fan bases’ excitement about the start of the new season was perfect to act as the black hole to suck in people, who somehow, weren’t fans yet.
More is coming… Just like winter…
