Game of thrones has a great impact on social media, and brandwatch used that impact to promote G.O.T season 4 in New Zealand involving people in a popular discussion on social media about one of the most heated characters, King Joffrey. The outcome of the campaign was 43 million people sharing opinions around 143 countries. This results shows more than 800,000 interactions with the social campaign, the importance of data collection and the power of social media for digital marketing. Brandwatch is one of the world’s leading social media monitoring and analytic platform  providing its clients with the necessary tools to analyse conversations, therefore  they can make better business decisions based on data collection.

Nowadays people are  connected worldwide through social media and other communication platforms, that allows important companies to make great decisions using our personal opinions on those social media interactions.

https://www.brandwatch.com/

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