This week I have been looking into the brand Nike as they are a popular shoe brand. Nike is a very successful company overall for not only their trainers but their wide variety of clothing. Sustainability is a topic that I am extremely familiar with and is important to me in the Fashion Industry. I have been educated on it throughout my further years of education and therefore have become very familiar with the subject. During this module we had to research a lot about brands sustainability and what they are doing to create a positive impact, as well as how it affects their product. We created visual collages portraying sustainability in our chosen shoe / brand and we also had a task to up-cycle an old shoe. I enjoyed creating the visual collages as its interesting to see how you can create a message for the audience without being completely direct with it, I feel like adding visuals also helps create emotion. So when talking about sustainability, including aspects of nature in contrast with the shoe helps the viewer to understand the message and why it’s being used to get a message across – it allows the viewer to use their own imagination to put pieces together creating more of an emotional affect. As for up-cycling the shoe, I enjoyed this task as it allowed me to create something similar to my sustainability collage, and portray it on an object. I have to admit that at first I was quite stuck on how I could portray this on an object, as I feel like I always have good ideas but struggled to turn that into reality. Not so much when it comes to collages, videos, photography, writing etc, but with practical situations like constructing garments and objects. However, after I decided that I wanted my shoe to look realistic in terms of nature, and I began to think about the resources around me, it became much easier to create something I was hoping to make. I would have loved for my shoe to be a bit more interesting, as I feel like it still has areas with not much happening. However I’m happy with the story behind my shoe, which simply was using what you have to improve something, rather than destroying it for something else when it could become just as successful – a similar point made in sustainability. Why destroy something already perfectly fine, to create something just as good? All because it has a brand and a tag on it. I loved the small detail of taking out the boring white lace in the shoe and replacing it with a light green ribbon, it was simple but effective. And I can imagine that if a popular brand was to do something similar, it would be popular just because its a brand, even though instead of contributing towards the negative impacts of sustainability, you could do that at home. I enjoyed the tasks this week as it allowed me to explore areas and skills I have either been unfamiliar with, like the focus on production of Shoe’s, or allowing me to refresh my mind on skills I have previously learned, like in depth research, collages etc. Reflecting back on myself during this week, I have struggled with feeling like I’m not doing as much as I should be, or at the quality I can achieve. So once everything has been handed in for this module, instead of overthinking about it, I want to move on and make sure I’m allowing myself the time to be comfortable with my level of work and performance, and create a clearer headspace for myself now I understand the University life and level of Education a bit more.