Advergaming as part of your marketing strategy: What is it, how may it benefit your firm and how do you get it right?
What is it? Whilst many may have heard of the term gamification, which refers to combining traditional marketing strategies with basic gaming techniques to increase brand engagement, ‘advergaming’ refers to creating a real and complete game for marketing purposes (Blog.printsome.com, 2017). In today’s digital world consisting of our extensive use of mobile devices, advergaming […]