Why use Instagram? With around 500 million Instagram users around the world, it is not a surprise that using this platform should be incorporated in any marketing strategy. Businesses have the opportunity to reach large audiences and engage with their customers in a way, which outshines any of the other social media platforms. This is […]
What is it? Whilst many may have heard of the term gamification, which refers to combining traditional marketing strategies with basic gaming techniques to increase brand engagement, ‘advergaming’ refers to creating a real and complete game for marketing purposes (Blog.printsome.com, 2017). In today’s digital world consisting of our extensive use of mobile devices, advergaming […]
One could not imagine the current marketing world without celebrities endorsing different organisations’ products and services, especially when thinking about sports such as tennis and football. However, also organisations in other industries such as the food industry are making extensive use of celebrities to endorse their offerings. Famous large companies include Coca Cola, which has […]
Every single one of us receives a large amount of marketing emails every day but how many of them do we actually open and find ourselves clicking through to the landing page? And why do we ignore so many others ? After having read an article about the placement of call to action buttons and how this […]
The Brandwatch case study I looked at, explains the story of IKEA establishing social media as a channel across their organisation. In the following, I have compromised a summary of the case study to provide you with an insight to IKEA’s way to becoming socially intelligent. Working together with Brandwatch Vizia, IKEA created a so […]
Hello World! This is my new blog, giving you insights to digital marketing. I hope you’ll enjoy what I will be sharing with you and that you can take something away from my posts!
