Labour of Love

Thursday 6th of November

Todays lecture, lead by Matt Smith consisted of the introduction to this idea of craft in opposition, followed by case studies of craft in industry and then finally how artists explore craft and mass production. I found this lecture particularly interesting because it made you think about/ question what craft really is. Can something machine made be considered craft? Is craft fine art? Can you give one definitive answer to the definition of what is craft?

To cut a long story short, the answer to whether there is one definitive answer is no, there isn’t. The definition (in Matt Smith’s opinion) is summed up best by David McFadden who states that;

“No single definition of the word [craft] satisfies the range of activities- mental and manual- that craft comprises..Craft is a flexible term, shifting in its common usage from verb that describes conscious action to, modify or transform a material to a noun that describes a class of objects.”

(David McFadden, Curator of the American Craft Museum, M. Anna Fariello, and Paula Owen (eds) Objects and Meaning, New Perspectives on Art and Craft, The Scarecrow Press, 2005, p24)

Matt then went on to refer to William Morris who proposed that we should be asking, who made it? He covered the romantic nationalism and also looked at the Names Quilt; a response to the aids crisis.

Furthermore a case study that we looked at that really grabbed my attention was one on Linnet Hanan and how she contributes to Quivenchy through her knitting and croquets, so much, yet gets no recognition. This really got me thinking about this idea of being given credit for your work and the possible rules that could be in place, and maybe should be in place to make sure that those individuals that contribute to a piece of work (whether it be a clothing design, 3D model design or drawing etc) get recognised for that work.

Finally we looked at some artists that explore craft and mass production. Individuals such as Edmund de wall, Geoffrey Mann and Grayson Perry were a few, among the list.

Overall I feel this lecture was extremely beneficial even if only to remind me that it is important to question and look further into what it is you initially see.

Photography & Styling

Monday 3rd November

Today we were briefed with our new project on photography and styling; although slightly daunting it sounds very exciting! I think that looking into photography will be really useful for me as I would consider myself a novice in that particular area at the moment! In addition to this i’m really looking forward to the hands on side of styling, i’ve always loved putting outfits together and can’t wait to experiment; especially as i will have the chance to collaborate with others, which will give me some really good experience.

After this we then had our second brief consisting of a trend project which will run along side our photography and styling brief. We had the pleasure of meeting Ruth Greany who works for WGSN, thus has industry experience, who presented the brief in a lecture format whilst engaging us through question and short activity to start of with. For the activity she asked us to consider, in groups, what it is we thought trends were, where they come from and then give examples of some current trends. This is what we came up with:

What are trends:
-Something followed in fashion
-Styles that change from season to season
-World styles influenced by catwalk and fashion weeks

Where do they come from:
-Current trend-Films
-Blogs
-Catwalk
-Designers
-Economics
-News

Current trends:
-Vintage
-Capes
-60’s
-Sport Luxe
-Distressed denim
-Long sleeves

Following this she then ran through how the company WGSN works and gave us some background information to her job role and how it is trend forecasting is conducted. I found this really insightful and am looking forward to getting ‘stuck in’, as they say!