Looking at typography

Monday 12th Janurary

This week were introduced to typography and how it can be effective within a brand.

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We were told to get into pairs, making sure we hadn’t worked with this person previously so to make new friends and new connections. Me and Maddy started to brain storm ideas together and this is where we are so far:

 

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The beginning of ‘Trapped’.

Sunday 26th November

After brain storming the other day, myself and Phoebe decided to simply our thoughts and start making some mood board to help us develop our project further.

Thought process simplified:

Thoughts Simplified

Moodboards for our overall concept, the type of photography we would like to use, and the styling that we think we accompany the images well.

Concept:

 

Photography:

 

Styling:

Collaborative work; initial starting point.

Monday 24th November

For our second brief we are being put into pairs; myself and Phoebe Collins will work on a project with content of our choice. One of us will take responsibility of being the photographer and the other, is the stylist. We both decided we wanted to create a thought provoking and a project with depth however we are not entirely sure what we want to research. Thus today  started our to brain storm and put our initial ideas down on to paper.

Initial Thought Process

Photography & Styling

Monday 3rd November

Today we were briefed with our new project on photography and styling; although slightly daunting it sounds very exciting! I think that looking into photography will be really useful for me as I would consider myself a novice in that particular area at the moment! In addition to this i’m really looking forward to the hands on side of styling, i’ve always loved putting outfits together and can’t wait to experiment; especially as i will have the chance to collaborate with others, which will give me some really good experience.

After this we then had our second brief consisting of a trend project which will run along side our photography and styling brief. We had the pleasure of meeting Ruth Greany who works for WGSN, thus has industry experience, who presented the brief in a lecture format whilst engaging us through question and short activity to start of with. For the activity she asked us to consider, in groups, what it is we thought trends were, where they come from and then give examples of some current trends. This is what we came up with:

What are trends:
-Something followed in fashion
-Styles that change from season to season
-World styles influenced by catwalk and fashion weeks

Where do they come from:
-Current trend-Films
-Blogs
-Catwalk
-Designers
-Economics
-News

Current trends:
-Vintage
-Capes
-60’s
-Sport Luxe
-Distressed denim
-Long sleeves

Following this she then ran through how the company WGSN works and gave us some background information to her job role and how it is trend forecasting is conducted. I found this really insightful and am looking forward to getting ‘stuck in’, as they say!