Monday 3rd November

Today we were briefed with our new project on photography and styling; although slightly daunting it sounds very exciting! I think that looking into photography will be really useful for me as I would consider myself a novice in that particular area at the moment! In addition to this i’m really looking forward to the hands on side of styling, i’ve always loved putting outfits together and can’t wait to experiment; especially as i will have the chance to collaborate with others, which will give me some really good experience.

After this we then had our second brief consisting of a trend project which will run along side our photography and styling brief. We had the pleasure of meeting Ruth Greany who works for WGSN, thus has industry experience, who presented the brief in a lecture format whilst engaging us through question and short activity to start of with. For the activity she asked us to consider, in groups, what it is we thought trends were, where they come from and then give examples of some current trends. This is what we came up with:

What are trends:
-Something followed in fashion
-Styles that change from season to season
-World styles influenced by catwalk and fashion weeks

Where do they come from:
-Current trend-Films
-Blogs
-Catwalk
-Designers
-Economics
-News

Current trends:
-Vintage
-Capes
-60’s
-Sport Luxe
-Distressed denim
-Long sleeves

Following this she then ran through how the company WGSN works and gave us some background information to her job role and how it is trend forecasting is conducted. I found this really insightful and am looking forward to getting ‘stuck in’, as they say!