Let Clothes Be Clothes

We’re calling on retailers in the UK to support
choice and end the use of gender stereotypes in
the design and marketing of children’s clothes.
Join us in asking, why not #makeitunisex

Join the Resistance! #TheGreatClothesSwap
It’s called #TheGreatClothesSwap and it’s really simple: lets mix up the displays a little bit.

Here are our list of do’s and don’ts –

Do – Make a statement! Juxtapose the pretty in pink with the genius in grey, lets make it clear just how little choice parents really have when clothes are sold “for girls” or “for boys.”

Don’t – Cause a mess! We’re not talking about moving huge displays and we’re not doing the staff any favours if they have to move back 100’s of clothes.

Do – Take a photo of your activism and tag us #Letclothesbeclothes and of course the campaign #TheGreatClothesSwap so we can share your art!

Don’t – Don’t don’t don’t damage anything! We’re activists, not bullies, so respect for other peoples property at all times please, obvs.

Do – Get the kids involved! Get creative with outfits from all sides!

Don’t – Intimidate or argue with staff! Its unlikely there will be any upset, but if you’re asked to stop then please do.

Do – Email, tweet (and tag us @letclothesbe), post or otherwise contact and send those photos to the store in question! Make sure they know what you changed and why.

We can’t wait to see your photos!