In January 2018 Denim for Decades, in partnership with Tk Maxx, will be releasing a 100% sustainable shopping bag. We ask the public to think more deeply about the life of their clothes by doing something as simple as donating your old denim to Tk Maxx, we want to give your old denim a second chance of a new life, as a bag that you can purchase in your local TK Maxx branch and use time and time again.

Denim For Decades is a project that sets out to challenge our perceptions of value. We will be collaborating with Tk Maxx to ask: how can we kick start a move from being a fashion throw away culture to a fashion preservation culture?