Evidently as sustainable fashion is such a vast topic it was impossible to cover the whole field in depth in just one short project, so this evaluation aims to point out the gaps in my research. Since I already knew what I wanted my final outcome to be, I concentrated on research which reflected this. I decided early on in my project that I wanted to create a product to sell in a fast fashion store. I chose to collaborate with Tk Maxx because as a brand their concept of selling clothes at a discounted price from past seasons is eco-friendly. However, TK Maxx have received bad press for not having any sustainable policies in place within their company.

Firstly, the main gap in my research was that I didn’t find out facts and figures on sustainable fashion before I began creating my campaign media pack. I feel that this could have been useful as shock tactics. It also would have been beneficial if I were able to take photos of the poor conditions in the sweat shops wear many clothes are made and also interview the people who worked there, unfortunately this was not accessible for me.

Secondly, I feel that my research was more broad than deep. It would have been more beneficial to look deeply into one campaign than briefly into several. I will ensure that in ‘Part 2’ I visit exhibitions and have extremely deep research into particular areas. I feel that this will enable me to think more in a more abstract way about my dissertation.

However, I am really pleased with the many new skills I have taught myself this project. Firstly, way I have used my blog this project as a tool to note down any research that I do, as well as a full sketchbook of research. I also feel that I have been able to learn a lot of new skills on indesign, illustrator and photoshop during this project. I was able to do this by presenting my media pack on inDesign. Also, I styled and photographed the bag that i sewed out of recycled denim, using the photo studio for the first time.