Denim For Decades

A manifesto for sustainable fashion within TK Maxx

The relationship we have with our clothes has changed greatly over the last century, we have entered into an era of extreme production and consumption, many of us falling into a mindless cycle of acquiring and discarding garments instead of taking the time to truly value and use them.

But does anybody actually take the time to remember that somebody designed and constructed all the garments that are mindlessly discarded time and time again.

Denim For Decades is a project that sets out to challenge our perceptions of value. We will be collaborating with Tk Maxx to ask: how can we kick start a move from being a fashion throw away culture to a fashion preservation culture?

We ask the public to think more deeply about the life of their clothes by doing something as simple as donating your old denim to Tk Maxx, we want to give our old denim a second chance of a new life, as a bag we can use time and time again.

We want to ‘make it personal’; every bag will have the name of who made it embroidered onto the bag. This should really hit home about the fact somebody made every item of clothes you chuck away.