ACTIVISM IN FASHION COMMUNICATION – Guerrilla Girls

Initial Research:

Guerilla Girls

The Guerrilla Girls are Feminist activist artists, over 55 people have been members over the years, some for weeks, some for decades. Their anonymity keeps the focus on the issues and away from who they are. They wear gorilla masks in public as a disguise, they use shocking facts and statistics, humour and outrageous visuals to expose gender and ethnic bias as well as corruption in politics, art, film and pop culture. The Guerrilla Girls have done over 100 street projects, posters and stickers all over the world. They also do projects and exhibitions at galleries and museums, attacking them for their bad behaviour and discriminatory practices right on their own walls.

Some of the Guerrilla Girls projects pose the questions to the public:

why DO WOMEN HAVE TO BE NAKED TO GET INTO MUSIC VIDEOS WHILE 99% OF THE GUYS ARE DRESSED?

Sure, 50% of the artists in the G I R L exhibition are women, but since 2010 only 13% of solo exhibitions have been by women artists. We grafittied one of our early posters to show that not much has changed: BUS COMPANIES ARE (STILL) MORE ENLIGHTENED THAN ART GALLERIES.

In 2016 we re-examined a 1986 poster (It’s Even Worse in Europe) to find out how things were going for women and artists of color in Europe. We sent almost 400 questionnaires to European museums and kunsthalles and let them explain the situation in their own words. We got 100 replies and made an exhibition at the Whitechapel Gallery in London. The 300 who ignored our request? We put their names on the floor where visitors walked all over them.

https://www.guerrillagirls.com/projects/

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