Having received such a broad brief, I began this project by picking apart the charity itself in a detailed SWOT analysis. From this I was able to pick up on key opportunities that the charity was missing out on. One of the main issues that I picked up on, was that Trekstock is not a well known charity, so I based my fundraising event around a way in which this would become possible – a mass participation event.

Our mass participation event is going to be a ‘Glow Run’. The first reason we decided to do a run was because taking part in a run is beneficial to the person taking part therefore people want to take part in it for personal reasons as well as to raise money for the charity. A glow run is also something that is realistic with the budget that we have been given of £10,000. Not only this but we decided to give our run a twist… It will take place at night and with its focus on glow in the dark accessories and paint it really will “light up the dark” and help young people live through and beyond cancer.

One of the main marketing strategies that we wanted to use for this event is social media. Since the target market for Trekstock is young people, we felt that social media is the best way to target that age group. Firstly, we did a photoshoot which we can use for both social media and for posters to promote the run around universities and collages. It is important to create something which can be shared among people on social media in order to get the most possible people to see it. I also designed some snapchat filters, this will encourage people to film and take photos during the run and this will act as a promotion technique for years to come if this were to become an annual event.

We feel that our run already fits in with the existing wellness theme of Trekstock. We also plan to continue with the colour and aesthetic of Trekstock.

Overall, I think that our ‘Glow run’ will be a successful idea for Trekstock because it is easy to take part in, it is suitable for all ages, for sufferers and non sufferers, and its mass participation nature will definitely make the charity more well known amongst young people, as well as raise a large amount of money for the charity.