My work is about the objectification of women in adverts, I found that through extensive research that women were severely oppressed in advertorials in the 40’s, 50’s and 60’s, and to some extent still are today. I initially wanted to make my project 50’s style; the message of this would be to show that the oppression of women in adverts has still not improved. I wanted my advert to be made up of typography, in the style of a vintage advert. However, I struggled with this since typography isn’t my strong point. My next idea was to base my poster around the slogan “All available in your local super market.”, implying that all of the terrible outcomes in society from the objectification of women is readily available in your local supermarket. I did a successful photoshoot in ASDA, in particular in the foreign food section. However I found it difficult to find somewhere to place my slogans and text due to the background of the images being so busy.

This lead me on to my next idea; to do a photoshoot, using a mirror as a prop, the concept of this was to show what women really see as their reflection. I felt that a good way to portray this was to use a shocking Tom Ford advert as the reflection in the mirror.

I am happy with the way that my concept was so clearly portrayed in my work, and how people knew the message of my poster having not heard and background information on it. I also am happy with the colour theme of my poster, I use colours from the Tom Ford advert in my text and i think this gave a sleek finish. However I am really unhappy with the lighting of my photography, the images have turned out grainy and dark.

I enjoyed working at a fast pace because it meant that you spent less time planning your project and more time doing and this for me meant that I did a lot more experimentation than I would usually have done. This was a great experience for me because it reflects the way that we would be working in industry.