Those of you who are big GoT fans (that’s Game of Thrones for those that aren’t), did you hear about New Zealand based advertising group DDB running a campaign with the aim of engaging more New Zealanders with GoT and subsequently getting them to sign up to SKY. Interestingly, this was done by creating a social media buzz using the most hated character in the series, can you guess who it is?………no not Cersei Lannister although she is pretty close. To be continued………..

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