The rapid development of the internet and the growth which it has experienced over the recent decades has changed the way we interact with business, and similarly, the way business interact with us.
The impact of the internet on businesses has created a different relationship between consumers and suppliers. One which is incredibly more personable, where business are able to communicate instantaneously about personalised needs and wants that the customer may desire.
This is essentially digital marketing:
- using the internet to enhance the marketing process, through a variety of channels, to build 1-1 relationships with your consumers and add value to what you are marketing, whether that be a brand, business or simply yourself.
Digital marketing strategies through different marketing channels have been widely adopted. These channels can consist of
- Social Media Marketing Platforms (SMM)
- Influencer Marketing
- Email Marketing
- Content Marketing
- Search Engine Optimization (SEO) Marketing
- Pay-per-click (PPC)
- Affiliate Marketing
- Television Marketing
As of September 2020, there are approximately 4.9 billion internet users in the world. This increases the importance of the use of online marketing platforms, with a combination of traditional marketing techniques, to accurately reach and target a larger consumer audience. When executed properly, marketing strategies can have huge increase on sales, therefore it is crucial to understand what types of marketing to use and how to use them.