Hello and welcome back to my blog!

Todays post will be a continuation of the previous topic on “Big Data” looking at a video created by Shyman Sankur entitled “The rise of human- computer cooperation”

http://www.ted.com/playlists/56/making_sense_of_too

Shyam Sankar debates the notion that algorithmic formulas used in computer softwares for Big Data detection can not solely be used to resolve the world’s problem and presents an additional perspective which shows the symbiotic relationship between computation and human creativity.

From a marketing research based perspective businesses need to decide whether or not the physiological patterns found within a consumers buying habits can conclusively be used to back up the desires for simple functionality and easy access to modern  technologies  which  relieve  us a consumers notion of actually having put any real work into the products or services we use.  The information collected within Big Data surrounding this subject can sometime lead companies down a grey path especially when information collected is randomised and a particular type of product or service is predominant  during the analysis of their findings.

I hope you have enjoyed todays blog for the full article I will leave a link below as well any additional referencing that might have been used in todays post.

All the best,

Mavis

References

http://www.ted.com/playlists/56/making_sense_of_too

Ted, Shyam Sankar: The rise of human-computer cooperation, 2014