Argos offers more than 43,000 products through its website and through physical stores. With over 738 million annual website visits and serving around 123 million customers a year it’s not surprising they are the UK’s leading digital retailer. This is a case study on the relationship between Argos and Brandwatch Analytics.
Argos was able to provide a new way to interact with their customers through the new digital stores, which aimed to reach new demographics. Already a unique a business, Argos adapted to changing times with the increase of technology in our everyday lives. 30% of the UK’s population own a tablet, this figure is growing year on year. By integrating a digital method of shopping it wanted to innovate the “traditional in-store experience”.
Unsure of how the customers would react to the new stores, Argos relied heavily on feedback. In today’s world this would be done on social media, the modern “word of mouth”. It was inevitable that people would post on Twitter or Facebook their opinions. Through the use of hashtags, it is easy to locate and view posts.
Brandwatch Analytics, gives Argos a platform to analyse valuable customer feedback. Data can be evaluated in many different forms e.g. by gender, age or even location. Argos then took into consideration all the possible demographic factors to create an insight. Consequently, all this data can be converted into numbers and graphs which help to highlight certain aspects of customers.
One thing to takeaway is that a tool such as Brandwatch Analytics is very powerful. It enables the user to analyse data to extreme detail. This can completely shape the way a business operates in order to maximise customer satisfaction.