As a team we have decided that Instagram is the best social media platform for our brand. We believe this as it fits our demographics and its current popularity over other social media platforms. Instagram fits our brand best as we are targeting the creative customer, therefor they will be more visual. The interest in photographs and videos on Instagram will be much higher them short tweets or Facebook links.
- Ground 32 million user accounts
- 78% of UK users are over 18s
- Demographics table for the UK
- 10% of interest for businesses using Facebook is the development of the new types of advertising. (social media ads is on of the cheapest mediums)
- Female online users 82%
- Male online users 75%
- 14 million monthly active users in the uk
- 29% of adults use instagram
- 64% of users under 30
- 400millions daily active use
- 250 million daily stories
- 68% female
- 2 times the engagement of photos that any other social media platform
- Global figure of 313 million users
- 79% of them uses being in the US
- 45% of UK adults use twitter only 37% log in daily
- 64% users are 18-25
- 57% 30-49
- 33% 50-61
- 1% of accounts are accountably for 20% of tweets
- Female online users 43%
- Male online users 46%
http://www.rosemcgrory.co.uk/2017/01/03/uk-social-media-statistics-for-2017/
https://www.statista.com/topics/3236/social-media-usage-in-the-uk/
After carrying out research into social media platforms and our competitors usage of each it has given me a clear view of each platform, what others use them for, the interaction changes, activity and interest. From carrying out this research it has also given me a better vision as to what i wish VOIX magazines social media platform to look like, aesthetic wise but also content and interaction.
Just but having basic social media statistics it gives a clear understanding of the ages that use each one, what type of users they each attract and how much each are used daily, making it easier for us to match the correct one to our target market.
Even something as simple as looking at the follower count on each social media platform for our brands competitors.The number of followers on Instagram are much higher then other platforms, reaching a wider audience, and creating a high amount of interaction on each post. Twitter getting around 200 were as Instagram can gain up to 2,000 likes. Therefor i believe as are starting new as a brand we need to build a following and interest and the best way to do that with the magazine is through interest. And will develop on with more platforms once there is a higher number of interest.