When i was looking at the prince concept i looked into Princes videos and took screen grabs to reference back to while editing. I have added in the list of key points i noted down and screen grabs to showcase how i have taken these and made it work with the moments i caught of Ten through the teaser video i created for the launch. I have achieved the style i wanted, by taking the style and personality of Prince into a video style that works for TEN and the album launch. I am happy with the way the final outcome has come out as i think by viewing the video others will be able to see the connection between the two which is important.

Screen Grabs

• Close ups
• Full stage moments
• Wide shots
• Shots from bellow
• Side stage
• High contrast
• Shine / glow to the footage
• Reds, purples, pinks, blues
• Stage presence
• Fashion
• Atmosphere

Prince – wide shot

My video of Ten.

Prince – Colour editing / shine

My video of Ten.

Prince – Fashion/dance moment

My video of Ten.

Prince – Close ups

My video of Ten.

Prince – Full stage shot

My video of Ten.

After getting feedback from Chris and family about my video idea of adding in he footage i have edited from the concert onto the old TV’s. The feedback i got was liking the idea of the screens playing at different times and playing different videos however Chris and some family members have suggested to try add in effects to make it look like the other blank screens look like are they on or could turn on through the clip so its not to static.

So i went onto youtube to look at free stock footage of a fuzzy tv and glitches to see what effects i like best and what could work on my video. The link bellow is the playlist i look at for different styles and downloaded a few to text out what works and what doesn’t.

The one i downloaded where;

Analog vs. Digital – Noise Effect

Static TV Error – Broken Screen Effects HD Footage

Free Static Glitch Screen – Red Retro TV

Going off the footage and style of TENS comeback i am leaning towards the red retro style as it fits with the colours of the album, however i think the analog vs digital is a more realistic style. I will add them in and see what works best.  Leaving the fuzzy tv’s on around while the clips play give off the effect of them coming to live at any point. I staggered the other 3 clips to play at different times to play on this. I used the analog vs digital for all the Tv screens that are not showing films but i changed and played around with the opacity and blend mode so they were all slightly different to fit with the fact that the Tv types are different. Then i used to red retro style for the screens that so play the footage as it means the eye is drawn to those one slightly more.

I think this style of VHS video will sit well the the target market that the album is being aimed at, due to the fans having seen this concept and idea from other idol groups and through TEN with his work with NCT as they hold a retro vibe across their group.

Having started looking at the portfolio brief again after adjustments made due to the virus. I have started to created a A4 document on indesign to document my process, from looking at my website, cv, business cards and future career options or further study.

• Database in preparation for your next steps. Companies i wanna work for, contact details, web address and why i wanna work for them, how will i appeal to them? 

• A portfolio/showreel (depending on your specialism) Make sure title pages separate work 

• An online website – DONE

• Appropriate social media presence – DONE (INSTAGRAM)

• CV – DONE

• Postcard – PICK FINAL DESIGN 

• Optional business card –  PICK FINAL DESIGN 

• A digital archive of your work from your degree – All best bits added to website

Add in a brand identity page – talk about fonts, colours etc…

Branding concepts of other brands. What i like about them 

Merchandise i designed to go along with the album launch. As i said in my sketchbook i wanted to make sure the items are appealing to the target market of those aged between 18-25 which is the main market of those within K-pop. With an older fan base many have said they don’t like it when the face of the idol is plastered on the front as it seems childish. From my sketchbook you can also see a lot of k-pop merchandise is graphic based therefore i created these and wanted to get feedback from fans to see what they think.

Feedback – i asked what one they would buy.

• Kai – female – 26 – likes the second design most and would purchase it.
• Sam/Niki (TTK_uk You-tubers) male – 27 – they also liked the second design most as its minimal and stylish would be proud to wear it as a fan.
• Sophie – female – 22 – likes the last hoodie best. Is a fan of the line drawing, this its clever way to include TEN without it being cheesy. It would also be someone fans could notice as merchandise but not the general public.
• Aamina – female – 22 – Likes the tote bags as its something she uses every day from food shopping to taking laptop/books into uni.
• Max – male – 23 – Likes the second design most, looks like a hoodie he would find in Urban outfitters over something for a K-pop group which makes it easier to wear around the streets.
• Ally – female – 22 – the last hoodie and the same illustration on the tote bag due to her love for illustrations in general.

I am the same as ally and as i fan i would be happy to purchase the matching items.

The first idea, wasn’t liked my anyone therefore i don’t think i will be adding into the final collection. Its a design that is more simple compared to the others, this style of graphic is also out of fashion at the moment. Where as the Chinese text and line drawing can be found in a lot of high street stores recently, such as Urban Outfitters and Topshop.

I am however happy that both males and females like the ideas as can be seen worn by a range of ages due to the simple designs.

Taking a step back and having a look where i am at with the project. See what i have completed and how it can be finalised and then look at what i still have get to produce. Anything in red is what i still need to do.  6 weeks to go.

What i want to achieve by the end;

• Artist pack. A Media pack to tell those reading who TEN is, looking at his background, management, groups and style. Still need to spell check and add in page about TENs culture. 
•  PR/Media pack. A Pack to put across the solo album idea as a business proposal. To inform about album contents, marketing plan and branding. Still need to spell check, complete the calendar (gantt chart) Finish brand endorsement page  ( research into best brands to work with and why) and budget page (research needed to understand pricing)  
• Teaser for Debut Solo Album to use on social media for marketing.  Finalise footage (choose what film i wanna use and perfect the one i pick) , photoshop footage into social media for press packs. 
• Press Poster, wanted to pick visual content and print them at A3 for something more pleasing to the eye and a fun overall idea of what the more detailed packs talk about. Pick visual content for include on the press poster, layout and information. 
• ALBUM, Produce the album package that is marketed within South Korea. The CD, Photo book, Photo card, Poster. The albums also contain something new and different most times depending on the group from stickers to figures i have decided to add in a letter.  Add in the Chinese translations. Find someone to translate the Korean and add in. Produce final PDF of all elements that the pack would contain. 
• BIBLIOGRAPHY 
• Add all work together into one document for one document. Find way to submit the film footage. 

After testing out mock ups for the idea of showcasing the album and the insert to match the ideas i found through research, the final product come out  well. I have attached a few examples. Full PDF will be sent in through turn it in.

I kept the same colour background and shadows the same to keep it looking clean and together as a whole piece. The same style of mockups were used for other ideas such as posters and package. I edited and adapted the mock ups so they matched and kept the same style through out.
 

Due to the current circumstances and changes to uni there is changes and adaptations i need to think about to work with the situation and how i can adapt my work.

Everything now needs to be handed in digitally. There for i need to see what the best option is for me, to create a physical CD package or create a graphic based one to showcase what i would have produced. Something i need to get advice for from tutors.

Create a time table to follow to make sure all points are covered, and that i am taking time out for other things such as working, family and keeping as calm as possible.

TO DO

• Bulk out press pack
• Finish artist information pack.
• Look at text graphic for video and finish video
• Create a graphic plan for how to showcase album without a physical copy
• Look at how to complete portfolio project without creating physical copies – ask tutors for advice
• Update blog with progress
• Edit and use my own photos within the press pack
• Be imaginative and productive
• Spell check