Category: AD394 – Creative Research in Fashion Communication

Week 1

To make sure I use my time wisely over the next 9 weeks I plan to create a weekly timetable.  This way I will be able to make sure I am spending the right amount of time on each of my projects, plan my study time around my work and also make sure I am looking after myself with a regular sleep pattern and daily self-care time.


The above image shows how I have planned to spend my first week.  This project (green) will be focusing on finding my starting point for my FMP, researching ideas and looking at possible experiments.

Each week I hope to reflect on my learning and development of the project and plan my next steps.

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Pinterest

https://www.pinterest.co.uk/Milldyson/

The starting point for my research to find a aesthetic and style i liked i went and create boards for  each element i wanted to look at. Focusing on Korean fashion, lighting and album design. Building and adding to them everyday as i find photos and ideas i like and can use for inspiration. Taking ideas from different elements, from the styling, locations, lighting, set design, make up, shapes and models.







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KEY POINTS OF INTEREST

Key focus points (Topics i enjoy) 

  • South Korean fashion
  • Music
  • K-pop
  • Mens fashion
  • Business plans
  • Media packs
  • Campaigns
  • Marketing and PR

Basic ideas

MARKETING CAMPAGIN

  • 360
  • The product/service/business
  • Strategy
  • Aims and goals
  • Marketing plan
  • Price
  • Location – Online, print / global ,local
  • Distribution
  • Cash flow forecast
  • Pricing strategy and analysis
  • Social media platforms
  • Print – magazine/newspapers
  • TV
  • Emails
  • Texts
  • Blogs
  • Visuals
  • Media pack

EVENT PLAN

  • Brand
  • The theme
  • Idea and purpose of event
  • Audience
  • Aim and targets
  • Location and dates
  • Costing to set up and carry out event
  • Sponsorships/collaborations
  • Promotions for the event (visuals)   (Campaign, Social media, Flyers, Emails, Videos, Website)
  • Visuals of the layout of the event ( Decorations and Floor plan  )
  • Schedule for the process and the day
  • Team needed to set up the event

STORE OPENING PLAN

  • Bringing a store from South Korea to the UK
  • ALAND
  • Business plan
  • Research into businesses, their mission statement, stock, market, past campaigns
  • Location
  • Target market
  • Competitors
  • Campaign and visuals (Online content, Posters, Magazines)
  • Store plan
  • Visual merchandising ideas
  • Products sold

ALBUM RELEASE

  • Art work
  • Photobook
  • Social media posts
  • Teasers
  • Posters
  • Emails
  • Spotify content
  • Schedule for release
  • Media pack
  • Promotions (Radio stations, Youtube channels, Interviews – TV and Print, Magazines)
  • Stockists
  • Global release – distribution
  • Target market
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