To start thinking about a concept behind my album launch i wanted to look into past concepts that have been used within K-pop. Each group and come back (new song / album)  hold strong references. Some concepts have taken ideas for styling and staging, some have taken story lines and some take the idea of small connections and grown and develop this to make it their  own. Showcasing the ways ideas  are used from different places to create a narrative for artists.

Examples

BTS with Dionysus –  which has connection to greek mythology

ATEEZ with Treasure  – which takes inspiration from pirates

EXO with the song Obsession – with the concept of two personalities, the idea of good and evil.

JUS2 with their album Jus2 – which is based of the senses, with each song connecting to a separate sense such as touch or taste.

TXT with their Dream album – connecting to magic and inspiration from harry potter for aesthetics

MONSTA X  with Shoot out – which is all about youth and rebellion

BTS with Boy with love  – taking reference to the film sining in the rain for staging and outfits

ACE with Savage –  which is all about taking your personality and shining. Making differences beautiful.

Bellow are some mood boards to show the connection. More are included in my sketchbook.

My idea planning for own concept

To start thinking about a concept i could carry out with the launch of the album i brain stormed different ideas. I have showcased this in my sketchbook with concept boards.  I went with ideas that have been used such as ‘Films’ and looked at different films that have strong visuals so the connection could be seen. I also looked into culture, seasons, gender and what these could include as these ideas have been touched upon before within K-pop. Seeing what concept fits for K-pop and what concepts i could carry out for this project. It was important that i connected with the concept i chose i am passionate about the idea and can express it successfully.

Bellow are my notes and first idea. More on building my concept can be seen through my sketchbook.

40 Credits

Module Aims:

• To develop your fashion imaging processing skills and techniques in the creation of fashion communication outputs suitable for public exhibition.

• To understand the value of critical analysis and be able to synthesise information effectively to produce final outcomes

• To develop your professional presentation skills, to be able to articulate concepts and development.

• To develop a range of analytical and critical skills in experimenting with techniques and imaging.

• To develop a written commentary, in conjunction with your Personal Development Plan (PDP), to discuss issues in fashion communication in context.

5 learning outcomes to meet

• Understanding of specialist area in depth.
• To produce outcome that is suitable for public exhibition.
• To record and synthesise information
• Ability to analyse progress
• Critical reflection

Assessment tasks to meet

• Present annotated sketchbook with critical annotations
• Initiate, organise and develop visual ideas.
• Bibliography
• Understanding on contemporary practice in fashion comms
• Professional presentation

The music video for DIFFERENT by the artists WOODZ.

WOODZ is a Korean singer.

His birth name is Cho Seungyoun and is also in a K-pop group called UNIQ and another one called X1 but does solo work under the name WOODZ.

This music video has been my favourite one since i saw it about a year ago and i still love the production on it as much as i did the first time. This is definitely something i will refer back to when looking at film and editing for my project as i want to research in teaser footage for albums. The way of editing in this is something that i love, the split screen and range of images used really catches the viewers attention. Its has such a relaxed and intimate vibe surrounding it. Something i also loved about this video was the use and experimenting of the lighting, from the fairy lights, to strip lights to the single bulb spinning around the artists to create shadows. Lighting is something that i have really loved and appreciated and something i always pay attention to within live music or theatre shows. So i would like to look into lighting of film and photography.

I have used the editing techniques i have liked from the music video about to create short pieces using existing artists footage. I was able to play around and find out how premier pro works in more detail through this as see what i like the most.

At this point i started to struggle with what steps to do next, with help from tutorials i had to idea to look into my favourite lyrics from those i listen to and work with that as a base to start thinking about concepts to capture the moment in a photograph. This is something i enjoyed doing and will definability be a method i take with me as i struggle to create ideas for photoshoots where as with using lyrics as inspiration meant i have a variety of ideas to portray the emotions i feel and want to put across.  I however didn’t get to carry this idea out in the studio due to its available and difficulty getting a hold of clothing and models, though this is an idea i want to run with and work with a lot more when it comes to FMP as i think its something i could dive deep into and create strong concepts for photo books and album art work.

More examples in my sketchbook