I look at a couple books to research into the world of marketing, music and culture. All my notes are within my note book, as i wanted to take time away from a computer screen and writing things out by hand has always been a system i have used as i remember the information better. Doing this research helped me understand the reasons behind marketing, help me understand the important factors in marketing and how the system changes in Asia. Having this sort of research will help me create a realistic album launch. Researching into this made me realise how much i am interested in marketing and business, which is why i want to create this project as it can help me for my next steps after university, either applying for my business masters in South Korea or if it is applying for a job in marketing.

Book 1 – ASIAN MANAGEMENT SYSTEMS. Chinese, Japanese and Korean styles of business. By Min Chen.

My notes 

Book 2 – THE GLOBAL MUSIC INDUSTRY. Three perspectives. By Naoki Sekine and Dick Weissman.

My notes 

Book 3 – EXPLORING VISUAL CULTURE. Definitions, concepts and contexts. Edited by Mathew Rampley.