Fashion Social Media Campaigns

Nike – Instagram with the use of a hashtag #NIKEPHOTOiD

A campgine based on Instagram that allowed customers to post ideas for personalised trainers. It encouraged people to post and share products. Nike then created Microsite that allowed customers to actually create their design. this campaign has over 100,000 shoes created in the first week and it didn’t cost the company any media spending.

Dr.Martens – Twitter, Facebook, Instagram and Tumblr #standforsomething

This campaign was all about following through with the brands qualities of embracing diversity and cultivate individuality. The hashtag was to bring forward people to tell their stories and experiences.  It increased sales by 30% and an increase of 17% on yearly sales.

NastyGal – Instagram and twitter #GirlBoss

This linking with the brands ethos of self empowerment. Girls boss radio where interviews take place with women who have made their mark.

 

Always – Instagram and twitter #LikeaGirl

A campaign engrossing girls to take part in what they like, all about women empowerment not on their products but spreads their brand name. Having influencers take part such as Hanna Witton increase views and interest. Starting the campaign due to 50% of girls being scared to do something through puberty, their aim was to change it. The video was watched more then 90m times on youtube along with over 170k tweets of the hashtag.