The brand I’m looking at is Palomo spain and i decided i wanted to keep the Palomo at the beginign of my sub brand as it connects the two together and keeps the designer as a focus point, it also works well as his name will have brand loyalty customer and it makes it easier to trust a new brand if it connects the a already existing one. It would also bring in customer from the start.

I decided on the final name of ,  Santuario is a town within Cordoba that in Spain which is the area Alejandro Gomez Palomo is from.

I went through different fonts to see what worked best with the brand, my sub brand and the aesthetic of the brand i wanted to portray. I looked at sleek designed, bold, simple and Spanish type font to see what worked best.

 I want a simple but smart logo, to go along with the brand aesthetic, i wanted to to be easy to read but then didn’t want something to bland. It has look good on the look book but also thinking about it blown up on marketing campaigns and within stores.

After Looking at fonts and logo ideas i wants a symbol to go along with it just like Pretty Green or Lacoste for example. This being my final name and logo for my sub brand.