IKEA – enriches people and business communication
IKEA the world’s largest furniture retailer develops a way to achieve even better way of communication with its customers and also embark upon a program to improve flow of informations across different regions, departments and applications in a smart way.
IKEA’s Digital Development team decided to create a Listetning Hub, as they want to become a socially intelligent business. Here are some key features of the programme:
- listening hub was set up, so that stakeholders were able to view customers opinion. It was discovered that the perception of the IKEA’s customer service is different aross regions.
- this tool enable IKEA to see on which social media platform they should improve their image and using what topic they can actually boost their reputation.
- flow of information across different business departments become more efficient and effective
Listening Hub application proved to the organization that the social data is an important factor in the overall enterprise functioning and performance. That changed allowed IKEA to operate in much efficient end effective way. Having all regional team on one e-platform helps to perform coordinated actions which meets customers needs.
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