How brand equity and awareness can be increased through social media marketing within the retail industry
Why it’s important? The emergence of information and communication technologies, more specifically the internet and social media, has dramatically altered the market dynamics companies compete in. Online based social media has re shaped the consumption habits of consumers by providing them with a new channel…
Why mobile marketing is not only the future of retail, but the present and how it can be used to drive sales.
The Background As of 2017 there are 2.32 billion smartphone users worldwide and this is predicted to rise to 2.87 billion by 2020 highlighting the market mass available to digital marketers (Statista, 2017a). In 2007 apple released the iPhone which dramatically changed the way in…
How to increase sales by reducing online shopping cart abandonment in the clothing and apparel industry.
How to increase sales by reducing online shopping cart abandonment in the clothing and apparel industry: a digital marketing student’s analysis. Online retailers are losing up to 67% of their potential revenue due to several identifiable e commerce barriers (Contributor, 2013). The shopping process…
How analytics and social media is helping Argos lead the retail revolution!
How social marketing has helped Argos lead the retail revolution. Background on Argos: for our international readers Argos are a UK based retailer of toys, home furnishings, personal care and technology, with over 40 years of trading behind them. A massive 95% of the…