Pitti Fillate’s new micro trends for this season is mindfulness, well-being and sustainability. Fast fashion is a huge problem and putting our planet at risk, the pressure to produce clothes to keep up with the forever changing trends. Brands now are constantly trying to raise awareness and change this situation, finding new materials that are more eco friendly. Using cutting-edge technology to create the fabric of the future, companies are paying closer attention to creating cleaner garments.
Fashion Week in Paris is currently underway and yesterday Balenciaga debuted their new Fall/Winter 2020 collection. The show was held in the Cité du Cinema film studio complex in Saint Denis, a suburb north of Paris. They created an apocalyptic world with an LED screen background showing different extreme weather conditions and the models walking on a flooded runway. This bold and dramatic runway was a metaphor for the world in which we live in, to raise awareness for climate change and how it’s affecting it.