Continuing from my last blog post, another part of the exhibition space I felt inspired by was the fashion film showcase room. The small theatre room was showing a reel of all Armani’s past fashion films throughout the years. A favourite of mine was the Emporia Armani 2011 Fall Winter campaign. The inspiration I have taken from this campaign is the use of a dark/mysterious storyline and theme, i have always been interested in horror films and themes along these lines and would love to explore this within fashion and create a fashion film or different type of media based on this genre.

Emporio Armani – 2011 Fall Winter Campaign