The sub-brand I have created is called ‘Minimal’ designed for Acne Studios. The name ‘Minimal’ is to do with the simplistic features that Acne Studios shows in their collections of clothes, which is what I wanted to show in my sub-brand. Minimal is about the use of underwear as outerwear and how the structure of […]

COLOUR SWATCHES

Here are some of the colour swatches that relate to my brand and also that relate to this season.

COLLAGE WITH STRUCTURE

SECOND SHOOT

This shoot was shot in a studio to focus solely on the clothing. I wanted simple styles and simple poses.

FIRST SHOOT

This shoot was to do with the idea of the structure of the clothing (underwear) and the structure of the outside. I wanted to gain the concept of something pretty against something harsh.

MACRO TRENDS

The macro trends that are most relevant to my sub-brand ‘Minimal’ are: Architecture and structure, delicate structure, feminism and mesh. I have chosen architecture because underwear is focused solely on structure and where it structures the body. Delicate structure is about the actual textures and material that underwear is made from. A delicate thing like […]

‘UNDERWEAR AS OUTERWEAR’ concept board

BRAND BOARDS

Experimental research boards for different brands to gain a better visual understanding Acne Studios H&M Levi

FASHION COMMUNICATION WITH BUSINESS STUDIES

MEGAN BRATHWAITE LONG

Year 1

NAM JUNE PAIK EXHIBITION

MUSHROOMS: THE ART, DESIGN AND FUTURE OF FUNGI EXHIBITION

MANIFESTO