IKEA Case Study: Listening Hub – Connecting To Customers

Ikea is the worlds largest ready-to-assemble furniture, appliances and home accssories store originated from Sweden. The are 160,000 people working for this coporation across 365 stores worldwide in 45 countries. Such large coporation requires an importance of connection with its customers in every region as it was found many customers from different continents hold different […]

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