The choice of the BIG FEASTIVAL as the launch pad for the event was simple, family friendly so reaches a huge age range, exactly what is needed. It celebrates great food. It is a fun colourful place too launch and I think that embodies the ethos of how Trekstock work. On the note of a strong family/community vibe, Trekstocks calm supportive message of no one being left to fight cancer alone and taking into consideration target market. The age and of the clients, 20s and 30s, they may have young families which works perfectly well with the family orientated atmosphere of the festival.

later in researching the festival I noticed how perfect even their sponsorships were in echoing the vibe.

The basic plan of the event would be we set up our stand and decorate it with appropriate Treckstock colours and decor, on the sides and front of the stand are the posters with the hashtag and how to donate.

Juices cost £3.20 and £6 for a juice and a recipe book, where they will not only benefit themselves physically but by learning about the charity.

As part of the challenge everyone taking part in the detox is encouraged to get family and friends to sponsor them to raise as much money as possible.

Educate others, using Instagram as platform for marketing has become one of the most successful and easy ways to be seen and heard. This is why I have included the hashtag on the posters and punters would be encouraged to post about their journey daily.