Reference:

http://www.arky.com/albums/food-photography/

Reference

http://www.gianlucacorona.it/en/

My approach to styling the shoot had instinctively been too look at how spirit companies style and market cocktails. So to begin I decided to first look at how Grey Goose is styled and marketed.

After this I wondered what was referred to as contemporary fruit photography, so began researching this on the internet.

What I found was the likes of Emanuelle Dascanio, a fine artist born in Milan 1983. As well as people Emmanuelle’s portfolio also includes hyperrealistic paintings of fruit. I have found his work hugely inspiring in such ways of as how he manages to make the fruit such a complete subject on its own by painting with light and shadow.

Reference:

https://drawpj.com/emanuele-dascanio-great-italian-master-artist-part-one/

First juice shoot experimentation

At this stage I was finding it particularly difficult to intuitively know how to set up for my shoot as I knew that I definitely wanted to shoot inside and preferably in a kitchen, but this meant using only natural light as I had no flash units with me.

The other prominent challenge the I came up against would be actually setting up the shot in terms of styling as I did not feel confident in doing this at all but knew I was aiming for simplicity ultimately.

The choice of the BIG FEASTIVAL as the launch pad for the event was simple, family friendly so reaches a huge age range, exactly what is needed. It celebrates great food. It is a fun colourful place too launch and I think that embodies the ethos of how Trekstock work. On the note of a strong family/community vibe, Trekstocks calm supportive message of no one being left to fight cancer alone and taking into consideration target market. The age and of the clients, 20s and 30s, they may have young families which works perfectly well with the family orientated atmosphere of the festival.

later in researching the festival I noticed how perfect even their sponsorships were in echoing the vibe.

The basic plan of the event would be we set up our stand and decorate it with appropriate Treckstock colours and decor, on the sides and front of the stand are the posters with the hashtag and how to donate.

Juices cost £3.20 and £6 for a juice and a recipe book, where they will not only benefit themselves physically but by learning about the charity.

As part of the challenge everyone taking part in the detox is encouraged to get family and friends to sponsor them to raise as much money as possible.

Educate others, using Instagram as platform for marketing has become one of the most successful and easy ways to be seen and heard. This is why I have included the hashtag on the posters and punters would be encouraged to post about their journey daily.

About their look, blues and white minimalist design, cheery whilst remaining calm

About the collaborations Whistles, Yellow Bird Project,

About their task and how they handle it, their target market is not the usual age group that the majority of people would assume can actually develop cancer, for this reason they’re not only dealing with raising money to save lives, care for the families and care for the clients after cancer too. They are also on a mission to educate the public on youth cancer and the fact that although in most cases it is the over 60s age bracket that develop the disease. However there are 11000 new cases of youth cancer every year.

As aforementioned, they are up against battling age appropriate for cancers, they combat this very plainly and simply by having an ethos of no one on their watch will fight cancer alone, they will be supported. Along with this comes a strong sense of family and community and they have created different sections to their services. They do not just give your medical advice and send you on your way. They are very intent on providing care for their clients mental state, as well as wellbeing.