Using the Centre for Media Literacy’s framework (below, from lecture and seminar) for analysing cultural texts, choose an example of a popular culture text and answer the key questions as you go through. Then write this up into a full blog post, drawing on some of the key words and concepts from the lecture and previous sessions.
| Key Words | Core concepts | Key questions | |
| 1 | Authorship | Media / popular culture messages or texts are constructed | Who created the message? |
| 2 | Format | The form or format of media / popular culture messages / texts is cultural | What cultural messages are conveyed by the media / popular culture format? |
| 3 | Audience | People read the same media / popular culture text differently | What is a dominant, negotiated and opposition reading of this text? |
| 4 | Content | Media / popular culture are embedded with values, points of view, and ideologies | What values, points of view, and beliefs are represented or omitted form this text? |
| 5 | Function / purpose | Media / popular culture messages are created for profit and establish social norms, constitute identities, and create shared meanings and sites of innovation | What purpose does the media / popular culture serve? |
This is a critical task