Below you will see a marketing email I got sent my Uber Eats, as a promotional tool to persuade me to purchase a meal from their website/app from one of their most popular restaurants, McDonalds.
This particular email from Uber Eats is an outbound house-list campaign that us used to try and entice its previous consumers who are on their mailing list to purchase McDonald’s from their app, by offering them free delivery on orders over £10. This is a good promotion as it is well known that delivery from McDonald’s via Uber Eats can be as expensive as £3.50 (Uber Eats, 2021) . As a result of the expense of having to pay for delivery, it could normally put off customers from ordering from them, however, by making customers aware of this promotion should as a result increase sales volume. When the link is clicked on the email, it sends me to the Uber Eats website with the tab open of the McDonald’s restaurant closest to me. Therefore, it makes it more user friendly, which reduces the stress that comes with ordering online.
Positives of this email campaign are that it is clear and obvious to consumers what the intention of the email is. Also it is presented well, with little amounts of text which could stop the consumers reading it. Furthermore, it is specific to what I would normally purchase from the Uber Eats, meaning they have used my previous order history to give me specific offers.
However, some negatives could include, they only target existing customers rather than new customers. Also email campaigns from companies such as Uber Eats could be sent straight to the junk folders on some existing customers email.
McDonald’s® – Bellegrove Road Takeaway in London | Delivery Menu & Prices | Uber Eats (no date). Available at: https://www.ubereats.com/gb/london/food-delivery/mcdonalds-bellegrove-road/XPWA6O8hTX2jTWG7IOYaOA (Accessed: 10 February 2021).
MY REFLECTION ON GROUP WORK AT
UNIVERSITY DURING LOCKDOWN…
During my time at The University of Brighton, I have undertaken a large plethora of group tasks and assignments, but since being in lockdown due to the Covid-19 pandemic, I have had to adapt a number of skills on how to work effectively during group assignments over the internet. Since March 2020, universities across the country have had to change and adapt the way they conduct assessments due to students having to attend seminars and lectures virtually rather than face to face. Brighton has been no different.
Since having to work in these current circumstances it has shown me that a number of different skills are required in order to be efficient and effective as a group. During the planning stage of the assignments, it has been difficult as often I have had to work in groups with people I have never met before. Therefore, often some group members can be reluctant to share ideas and their thoughts on the task at hand. Involvement from all group members can also prove to be difficult as often some people can be inactive or feel that they don’t need to participate as much as they would have to in person, as there is less repercussions than there normally would be. The process of conducting and completing the assignments are still the same however.
Collaboration is a key element to getting a good grade in group assignments and doing them remotely means communication can often be difficult, as some group members do work during different hours of the day. This means it is often hard to find a time that suits everyone. Finally organisation is the biggest upside to doing things online, as it means everything for the group assignments is in one place. Also it is more environmentally friendly as it saves printing documents out.
The key skills that I have learnt since doing assignments like this one are communication. As we haven’t been able to see our group members face to face, it is important that everyone communicates their ideas and how long it will take them to do each stage of the assignment. Communication is key skill that translates well into post-university life and careers, as companies will be looking for this attribute in order for the business to operate efficiently and effectively.
Another key skill I have learnt/improved is my time management. Time management is a key life skill that since being in lockdown I have been able to improve on, which in the long run will help me when applying for future jobs, and will help me get to where I want to be going forward. It has insured that whilst being at home with large amounts of distracts, I have still managed to get my work done with plenty of time to spare.
Thanks for reading my reflection blog, below I have linked some articles, journals and websites that have given me a support with what is the best way of getting through lockdown whilst attending university.
Bao, W. (2020) ‘COVID-19 and online teaching in higher education: A case study of Peking University’, Human Behavior and Emerging Technologies, 2(2), pp. 113–115. doi: https://doi.org/10.1002/hbe2.191.
The main function of Nike’s website is to provide Nike with an additional sales revenue stream across their global marketplace. Nike as a brand has many competitors such as Adidas, Puma and Reebock, to name but a few. Due to them having such a broad range of competitors within a market that has low barriers to entry, Nike must try and use its website as a platform to attract worldwide potential customers to purchase their products. Especially during the Covid-19 pandemic, Nike cannot rely on its brick and mortar stores to provide them with their main source of income, therefore, it is more important than ever for Nike to have a fully functioning, accessible website.
By looking at the Nike website homepage, it is clear to see that Nike have taken a minimalist approach for their website. They have kept it simple by following a simple black and white colour scheme, with Nike and its other additional side brands, consistently branded throughout the site. Each section is clearly labelled with hyperlinks clearly placed, with fast seamless transitions between each section. Once you have selected the products you want to purchase, they simply go into your basket, and then it is very easy to be able to pay for these items, with a wide range of payment methods (Nike, 2020).
One disadvantage to Nike’s website is that it does look at times very plain and lacks colour. Other sports brands use a variety of colours to make their site more appealing on the eye. However, Nike may argue that black and white follows their branding colours, therefore it makes their website look sleek and easily identifiable.
Overall, in my opinion, Nike’s website is very easy to use and very good to look at to the eye. I would highly recommend other up and coming brands to follow and replicate Nike’s format and design for its website, in order for them to give their customers the same quality service on their websites.
Twitter has two main revenue streams. One is advertising and the second is data licensing. Advertising makes up 86.53% of twitters revenue, which equals $3billion in 2019 (FourWeekMBA, 2020). As you see from the graph below which is taken from FourWeekMBA.com who specialise in researching and commenting on different companies business models, they say Twitter advertise by taking payment to promote users tweets, users accounts and local trends to users.
Twitter’s second revenue stream is through data licensing, which accounts for the remaining 13.47% of their revenue. This involves data partners paying to access users data on the platform so they can then provide personalised marketing to them about their products or services. Overall, in 2019 this made Twitter a reported $465million (FourWeekMBA, 2020).
How Does Twitter Make Money? Twitter Business Model In A Nutshell (2020) FourWeekMBA. Available at: https://fourweekmba.com/how-does-twitter-make-money/ (Accessed: 7 December 2020).
