Analysis of Uber Eats Email Marketing
Below you will see a marketing email I got sent my Uber Eats, as a promotional tool to persuade me to purchase a meal from their website/app from one of their most popular restaurants, McDonalds.
This particular email from Uber Eats is an outbound house-list campaign that us used to try and entice its previous consumers who are on their mailing list to purchase McDonald’s from their app, by offering them free delivery on orders over £10. This is a good promotion as it is well known that delivery from McDonald’s via Uber Eats can be as expensive as £3.50 (Uber Eats, 2021) . As a result of the expense of having to pay for delivery, it could normally put off customers from ordering from them, however, by making customers aware of this promotion should as a result increase sales volume. When the link is clicked on the email, it sends me to the Uber Eats website with the tab open of the McDonald’s restaurant closest to me. Therefore, it makes it more user friendly, which reduces the stress that comes with ordering online.
Positives of this email campaign are that it is clear and obvious to consumers what the intention of the email is. Also it is presented well, with little amounts of text which could stop the consumers reading it. Furthermore, it is specific to what I would normally purchase from the Uber Eats, meaning they have used my previous order history to give me specific offers.
However, some negatives could include, they only target existing customers rather than new customers. Also email campaigns from companies such as Uber Eats could be sent straight to the junk folders on some existing customers email.
Reference List:
McDonald’s® – Bellegrove Road Takeaway in London | Delivery Menu & Prices | Uber Eats (no date). Available at: https://www.ubereats.com/gb/london/food-delivery/mcdonalds-bellegrove-road/XPWA6O8hTX2jTWG7IOYaOA (Accessed: 10 February 2021).