Twitter has two main revenue streams. One is advertising and the second is data licensing. Advertising makes up 86.53% of twitters revenue, which equals $3billion in 2019 (FourWeekMBA, 2020). As you see from the graph below which is taken from FourWeekMBA.com who specialise in researching and commenting on different companies business models, they say Twitter advertise by taking payment to promote users tweets, users accounts and local trends to users.

Twitter’s second revenue stream is through data licensing, which accounts for the remaining 13.47% of their revenue. This involves data partners paying to access users data on the platform so they can then provide personalised marketing to them about their products or services. Overall, in 2019 this made Twitter a reported $465million (FourWeekMBA, 2020).

How Does Twitter Make Money? Twitter Business Model In A Nutshell (2020) FourWeekMBA. Available at: https://fourweekmba.com/how-does-twitter-make-money/ (Accessed: 7 December 2020).