Tag Archives: bbsdigmarketing

Vouchercloud, how effective actually are their e-mails?

Posted on by
1

I receive about 20 permission-based e-mails a day and out of these how many do I actually open? Perhaps 1 if it catches my attention…

I receive an e-mail from Vouchercloud every day trying to tempt with various offers because I once used their app to get 20% off at New Look when I was 17! So at 8:44am today I received my daily e-mail and for the purposes of this blog I decided to open it and see what I was missing out on.

email screenshot

First of all, it is personalised “Hi Laura”. Does this make me more intrigued to open it? Perhaps.
Mohammadi et al., (2013) emphasise on the importance of using all the customer information available to focus on personalisation so the customer is more engaged with the e-mail and can actually relate to the content.
Once I open the e-mail, I am immediately presented with the opportunity of downloading their app and an interesting banner titled “TOP OFFERS”. This takes you to the following landing page:

landing page

The offers shown to me are specific to myself. They know where I shop, and what offers I’d be interested in. Quite scary really! They have also added in a nice little competition to win Asos vouchers, probably as they know I will click the link as this is my most used online retailer! When I click this link, does it take my directly to the competition? Of course not, I am given a list of different competitions to tempt me to enter so I can receive even more permission based e-mails!

competitions

Ellis-Chadwick & Doherty (2012) identified that over 90% of marketing e-mails use images and 100% use a subject line. From personal experience this seems accurate, the subject line is essential for grabbing the attention of you, the reader! Also, 99% of these e-mails contain hyperlinks which should be tailored to communication objectives. So next time you receive an e-mail notice the number of links and how effective the use of them are!

Ellis-Chadwick, F., & Doherty, N., (2012) Web advertising: The role of e-mail marketing. Journal of Business Research, 65(6), 843-848.

Mohammadi, M., Malekian, K., Nosrati, M., & Karimi, R. (2013). Email Marketing as a popular type of small business advertisement: A short review. Australian journal of basic and applied sciences, 7(4), 786-790.

‘How I hacked online dating’

Posted on by
Reply

Amy Webb was having no luck with online dating, attracting unsuitable partners and the ones she did like would not reply. She worked out the algorithms to sort the problem…
As a fan of data she created her own data points to determine potential matches and then proceeded to set up “fake” profiles to check out the competition to improve her own profile.
End of story- it worked and she is now married to someone she met online!

I think it is interesting to note that the original dating websites algorithm’s were not actually failing but were doing exactly what they were designed to do. It was just the problem that Webb’s profile contained the wrong type information etc.

Amy Webb. (2013). How I hacked online dating. [Online Video]. 01 April. Available from: https://www.ted.com/talks/amy_webb_how_i_hacked_online_dating. [Accessed: 19 October 2014].

“You can’t manage what you don’t measure”

Posted on by
1
image

The title of this blog comes from an interesting article found in the Harvard Business Review, Big Data: the management revolution.

McAfee and Brynjolfsson basically explore the use of big data.

Interesting to read how big data can improve predictions and drive sales!

Change must be managed effectively and this article explores five management challenges. From a marketing perspective I feel technology is key. The tools available within technology have improved greatly over the years which has allowed for speedier more personalised promotions.
– Sears Holdings was a great example of this!
You can store all this incoming data, store existing data and then complete direct analysis saving A LOT of time!

The power of big data is immense!

This article is definitely worth a read especially if you are interested in Digital Marketing…

McAfee, A., & Brynjolfsson, E. (2012). Big data: the management revolution. Harvard business review, 90(10), 60-66.