The title of this blog comes from an interesting article found in the Harvard Business Review, Big Data: the management revolution.

McAfee and Brynjolfsson basically explore the use of big data.

Interesting to read how big data can improve predictions and drive sales!

Change must be managed effectively and this article explores five management challenges. From a marketing perspective I feel technology is key. The tools available within technology have improved greatly over the years which has allowed for speedier more personalised promotions.

– Sears Holdings was a great example of this!

You can store all this incoming data, store existing data and then complete direct analysis saving A LOT of time!

The power of big data is immense!

This article is definitely worth a read especially if you are interested in Digital Marketing…

McAfee, A., & Brynjolfsson, E. (2012). Big data: the management revolution. Harvard business review, 90(10), 60-66.