Monthly Archives: October 2014

‘How I hacked online dating’

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Amy Webb was having no luck with online dating, attracting unsuitable partners and the ones she did like would not reply. She worked out the algorithms to sort the problem…
As a fan of data she created her own data points to determine potential matches and then proceeded to set up “fake” profiles to check out the competition to improve her own profile.
End of story- it worked and she is now married to someone she met online!

I think it is interesting to note that the original dating websites algorithm’s were not actually failing but were doing exactly what they were designed to do. It was just the problem that Webb’s profile contained the wrong type information etc.

Amy Webb. (2013). How I hacked online dating. [Online Video]. 01 April. Available from: https://www.ted.com/talks/amy_webb_how_i_hacked_online_dating. [Accessed: 19 October 2014].

“You can’t manage what you don’t measure”

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The title of this blog comes from an interesting article found in the Harvard Business Review, Big Data: the management revolution.

McAfee and Brynjolfsson basically explore the use of big data.

Interesting to read how big data can improve predictions and drive sales!

Change must be managed effectively and this article explores five management challenges. From a marketing perspective I feel technology is key. The tools available within technology have improved greatly over the years which has allowed for speedier more personalised promotions.
– Sears Holdings was a great example of this!
You can store all this incoming data, store existing data and then complete direct analysis saving A LOT of time!

The power of big data is immense!

This article is definitely worth a read especially if you are interested in Digital Marketing…

McAfee, A., & Brynjolfsson, E. (2012). Big data: the management revolution. Harvard business review, 90(10), 60-66.