Hierachy
KULI – KALA : A typography brief which focuses on the hierarchy and composition of type in 4 different format sizes. The concept of this brief was to design a poster for an event, given specific information which had to be included and formatted into the 4 sizes. The challenge was to keep the same design which could be communicated throughout.
Below are some of my experiments for the ‘main design’.
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Final design (for crit)
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I found my crit for this brief very helpful, the general feedback was that I had been treating the design like ‘pages’ rather than a composition/hierachy. I think that the two main reasons for this mistake was that I had been designing the ‘main design’ on an A4 size on indesign. The other main mistake was that I had not been regularly printing out my design so that I could actually see it down on the page.
Some more good feedback was that along with regularly printing as you are designing, you should look at the piece with squinted eyes, in order to see the composition more as shapes and therefore it would be a lot easier to recognise the weights of the typeface and also the hierarchy. Furthermore, it was said that the serif typeface did not work well, I needed to find a typeface that offered many different weights, as for now most of the type was on the same level, making it difficult to differentiate what was the primary, secondary and tertiary layers.
Final designs (post crit)
In my post crit amendments I tried to go for a much more simplistic design, with one graphic device going throughout all 4 sizes. I still think I am finding it hard to break away from treating the designs like ‘pages’ as most of the type reaches the edges, it could be much more dynamic and perhaps post assessment I will work on it further, in order to create a stronger outcome.